Is Wi-Fi Marketing Right for Your Business
When you’re home, your phone’s connected to your wi-fi. And, when you go into a business that makes their wi-fi available to customers, you’re grateful. Guess what that means? The free wi-fi you offer your customers is also – drum roll, please – a terrific marketing...
5 Tips to Get the Most from Your Local Business Blog
If you’re not, the big question is what should you be doing? The answer starts with numbers and ends with specific advice. So, let’s dig into some statistics, and then we’ll look at 5 tips you can use to put your blog to work for you. Blogging by the Numbers A massive...
Here’s Why Your Business Isn’t Growing and how to turn things around!
The marketing techniques that worked last year, or last month, are no longer as effective as they used to be. You try everything you can think of, but it doesn’t work. You’re stuck. But, the good news is that it doesn’t need to be that way. When your business gets...
Creating a Loyalty Program That Keeps Your Customers Coming Back!
A well-thought-out loyalty program provides benefits to customers that can range from reduced prices for products to giveaways to exclusive access to special events and offers. For businesses, they help with customer retention by incentivizing loyalty. The trick The...
Why Facebook Messenger Ads are Awesome for Small Business
And, like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads. It’s a numbers game, after all, and as of the third quarter of 2018, they had approximately 2.27 billion active monthly users. It’s no wonder you’re...
7 Ways You Can Make Sure Your Website Isn’t Falling Behind the Times
Fortunately, an update doesn’t mean a full redesign. Here are 7 simple things you can do to make sure your website is offering the user experience and value your customers deserve. #1: Optimize for Voice Search One of the biggest problems I see with websites is that...
6 Smart Ways to Generate More Positive Reviews
Did you know that more than 80% of all consumers say that they trust a product review from a stranger as much as they would a personal recommendation from a friend. Not only that, people trust user reviews more than the official descriptions of products. Control Your...
Writing Emails Like A Pro
Part of the problem is that the businesses who do email marketing – don’t do it well. Think about the recent emails in your inbox from businesses, and think about how many you were excited to open. The Reality The reality is that most businesses don’t do well when it...
The 5 Simple Marketing Metrics You Should Know
That attitude’s a common one – but it’s not a great idea to ignore marketing. And while you might not have a ton of time to spend on marketing, there are a few basic marketing metrics that you should have at your fingertips all the time. In fact, not knowing them can...
