by Andy Voice | Email Marketing
As local businesses don the gloves of digital strategy, they're greeted with a choice that could define their success in connecting with customers. It's not merely a battle of reach and response rates; it's an intricate dance of strategic communication where every...
by Andy Voice | Email Marketing
That’s crazy ROI by any standard. Welcome emails generate 320% more revenue than other emails – something that underscores the importance of attracting new subscribers. Convinced? Good! Here are some pointers to help you navigate the potential pitfalls of email...
by Andy Voice | Content Marketing
Part of the problem is that the businesses who do email marketing – don’t do it well. Think about the recent emails in your inbox from businesses, and think about how many you were excited to open. The Reality The reality is that most businesses don’t do well when it...
by Andy Voice | Email Marketing
1: Meltwater Meltwater is a tool that lets you accomplish several marketing goals at once. With it, you can: Monitor your brand in real time, including tracking brand mentions Identify your best-performance keywords Find the latest trends that apply to your business...
