Capture More Email Leads with These 5 Sure Fire Strategies

Email marketing is old school. Sort of like the kind of corded phone that hangs on your kitchen wall or a dial-up modem.

If that’s your thinking, then you are missing out on a crucial opportunity to connect with potential leads and turn them into loyal customers.

Really.

Email marketing might not be new, and it might not be the latest and greatest thing. But that doesn’t mean that you can afford to ignore it.

And if it’s been a while since you revamped your email marketing strategies, it’s time to wake up and smell the lead generation coffee.

The good news is it’s great coffee. Here are five blends – okay, strategies – to help you kick your lead generation into high gear.

#1: Micro-Targeting

Some marketers want to hang on to a “one size fits all” approach when it comes to lead generation. They’ve got a lead magnet that’s been working for them – at least to a point – and they don’t want to try anything new.

But here’s the thing about that. Not every potential lead arrives at your site for the same reason. Some may have been drawn by a specific piece of content. Others might be looking for a service – or a product – to solve a problem they’ve been having.

My point? It’s far more effective to target people with an offer that’s tailored to their interests. Someone who comes to your site because of an authority blog post is highly likely to respond to a lead magnet that is related to the post.

That’s simple, but I’m always amazed at how many people don’t understand it. Dive into some audience research, tailor your lead magnets based on what you find, and watch your subscriptions soar.

#2: Use Pop-ups

I can hear you now. Your brain is screeching at me.

“WHAT? People hate pop-ups! And what about pop-up blockers? It’ll never work!”

I get it. But here’s the thing: pop-ups are effective. In fact, they can be HUGELY effective if you use them in the right way.

What I mean by that is that a generic pop-up that interrupts someone while they’re reading the first paragraph of your killer blog post is only going to be irritating – and probably ignored.

BUT…

A pop-up that appears as the reader approaches the end of your blog post is a different story. So is a pop-up that’s triggered when the user hits the back button or tries to close the window.

Why? Because these are triggered by behaviors.

Research shows that using an exit pop-up can boost conversions by as much as 1375%! That’s a crazy number – and if you know anything about conversions, you know that it’s beyond impressive.

The moral here is that you shouldn’t rule out pop-ups. The right kind – at the right time – can reduce your bounce rate and help you get more subscriptions than ever before.

#3: Maximize the Value of Your Lead Magnet(s)

We’ve already talked about lead magnets, but there’s another angle I want to mention. The best lead magnets are those that:

  • Are targeted directly to the people you want to attract as leads
  • Offer massive value in return for something small (namely, the user’s email address)
  • Provide a solution to a problem
  • Provide actionable content that the user can benefit from immediately

In most cases, you’re going to want something short. You don’t need to give away a 100-page eBook. What users want is something that’ll benefit them right away. For that reason, I like:

  • Cheat sheets
  • Discounts
  • Checklists
  • Free tools
  • Resource/template bundles
  • Webinars
  • Email courses

Of course, you can also offer a short guide or eBook if you want to. I suggest keeping it under 15 pages and use them only if a topic is too complicated to explain in something shorter.

The main point here is that a user should see your lead magnet and experience immediate FOMO (that fear of missing out). You want them to NEED it – so much so that they’ll fork over their email address to get it.

#4: Choose the Right Lead Capture

There’s more than one way to skin a cat. And there’s more than one way to capture a lead.

Sure, you could go with the old tried and true web form. But think about your audience. Is that the BEST way?

If your regular methods aren’t garnering the options they once were, here are a few alternatives to consider:

  • Surveys and quizzes
  • Live chat
  • Content upgrades
  • Contests and giveaways
  • Chatbots
  • Pop-up forms (especially exit forms!)

It may take a bit of trial and error to land on the lead capture that works best. I suggest doing a bit of A/B testing to see what gets you the results you want. And remember, what works for one page may not work for another.

#5: Eliminate Friction

Subscribing to your list should be easy. REALLY easy.

You probably know that there’s research that shows that every additional field added to an opt-in form decreases the conversion rate. For example, dropping the number of fields from five to four can increase your conversion rate by 50%.

You should ask yourself:

  • What information do I absolutely need to follow up with a lead?
  • Can I collect additional information later?
  • Does my form work on all browsers and devices?
  • Which fields are responsible for the most bounces?

You may also want to think about the design of your form. Anything you can do to make it easy to find – like using a contrasting color, putting it in a box, or drawing an arrow pointing to it – has the potential to increase your conversions and generate more leads.

Conclusion

Email marketing is an ideal way to nurture leads and convince them to take the next step and buy your product or service. The five tips I’ve mentioned here can help you pull your lead generation out of stagnation – and into a brand new world of profits.

Recent Posts

Leveraging Analytics to Boost Your Local Business

A deep dive into how local businesses can harness the power of analytics to not only survive but thrive in the modern marketplace.

Here’s Why Your Business Isn’t Growing and how to turn things around!

The marketing techniques that worked last year, or last month, are no longer as effective as they used to be. You try everything you can think of, but it doesn’t work.

Creating a Loyalty Program That Keeps Your Customers Coming Back!

Creating a Loyalty Program That Keeps Your Customers Coming Back!Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet.You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason....

The 5 Simple Marketing Metrics You Should Know

Your audience, whether they’re subscribed to your email list or following you on social media, is the pool from which you’ll attract most of your new customers. It’s also representative of the people who’re most likely to buy from you even if they’re not in your audience now.

Local Business Blog

5 Tips to Get the Most from Your Local Business Blog

If you’re not, the big question is what should you be doing? The answer starts with numbers and ends with specific advice. So, let’s dig into some statistics, and then we’ll look at 5 tips you can use to put your blog to work for you.

marketing metrics

The 5 Simple Marketing Metrics You Should Know

Your audience, whether they’re subscribed to your email list or following you on social media, is the pool from which you’ll attract most of your new customers. It’s also representative of the people who’re most likely to buy from you even if they’re not in your audience now.

writing emails like a pro

Why Facebook Messenger Ads are Awesome for Small Business

It’s no wonder you’re having a difficult time connecting with your audience. You’re competing with millions of other advertisers! It’s a crowded space.

Facebook to Connect

How to Use Facebook to Connect with Your Local Followers

Facebook offers a variety of tools – some old, some new – that enable small business owners to connect with their customers. I It’s time for all small business owners to make full use of it to increase their visibility on social media and attract new customers. Here’s what you need to know.

Thrive at mobile marketing

3 Mobile Marketing Musts for Local Businesses

With voice search dominating and local searches accounting for fully one-third of all inquiries, any business that’s not prioritizing mobile marketing is likely to end up out in the cold.

Lovely girl in the kitchen

Leveraging Analytics to Boost Your Local Business

A deep dive into how local businesses can harness the power of analytics to not only survive but thrive in the modern marketplace.

Free Wi-Fi here

Is Wi-Fi Marketing Right for Your Business

Wi-fi marketing is simply marketing that’s targeted to a customer’s mobile device. When you make your wi-fi available to customers, you can begin collecting information about them even before they get access.

Social Media Marketing

What the Future Holds for Social Media Marketing

It’s still worthwhile for small businesses to advertise on Facebook, LinkedIn, Twitter and Instagram. Here are a few tips to help you figure out where to spend your Facebook marketing budget:

email vs sms marketing

Email Marketing vs. SMS The Battle for Supremacy

As local businesses don the gloves of digital strategy, they're greeted with a choice that could define their success in connecting with customers.

Voice Search Devices Optimization

Voice Search Has Changed How Customers Find Your Business

You’ve heard about it before, but it’s long past time to think of it is something to worry about in the future. The future is now.