7 Ways You Can Market Your Business Better

Is your marketing strategy helping you accomplish your goals?

I’m willing to bet it isn’t – at least not all of them. And, if it’s not, that means there are things you could be doing better.

The tricky thing, of course, is figuring out what those things are. It’s not like they’re going to walk up and announce themselves to you, right? (But wouldn’t it be great if they did?)

Since you can’t count on marketing suggestions knocking on your door, let me help. Here are 7 things you can start doing right now to market your business better.

#1: Identify Your Unmet Goals Where You Expected to Do Better

The first step is to review your marketing plan and business plan and figure out what you still haven’t accomplished. You might have specific goals that remain out of reach, like attracting a certain number of new customers this year or passing a profit milestone.

Even if you haven’t articulated a goal, you might still feel disappointed about some of your marketing. Maybe readers aren’t finding your blog or you’re not getting as many people to sign up for your newsletter as you’d hoped.

Whatever it is that isn’t meeting your expectations, write it down.

#2: Update Your Market Research

The answers to marketing difficulties are nearly always found in the data. If it’s been a while since you conducted any serious market research, it’s time to retest those waters and see what’s new.

You should be gathering two sets of information about the people in your target audience. They are:

  • Demographic information, including age, gender, marital status, education, income, and geographical location; and
  • Psychographic information, including likes, dislikes, problems, concerns, and preferences.

The information you collect is what you’ll use to revamp your marketing to connect with the people most likely to buy from you.

#3: Sneak a Peek at Your Competitors’ Marketing

Competitor research doesn’t get enough attention, and if you’ve never checked out your competitors’ marketing for ideas, you’re missing out.

You should be looking to see:

  • How they differentiate themselves from their competitors
  • Which keywords they’re targeting
  • Which social media sites they’re using
  • How many followers they have
  • Where they’re spending money on advertising
  • How they get customers to engage with them

This is such an important topic that I wrote a whole article about it this month. Make sure you don’t take your competitors for granted.

#4: Find Out Where Your Target Audience Is

Once you’ve evaluated your competitors, it’s time to start thinking about where to focus your marketing efforts to reach your target audience. For example, if your customers are mostly women and you have an aspirational product, then your marketing budget will be well spent on Pinterest. If you’re a B2B company, you should focus on LinkedIn.

You’ll also want to think beyond social media and ask how your target audience will find you. Remember that voice search is on the rise and think about where people are going to look for your products – and how they’ll do it.

#5: Revamp Your Marketing Plan

This is step is a big one – but it’s necessary if you want to achieve your marketing and growth goals. Take all the information you’ve gathered and sit down and rethink your marketing plan. You should be planning:

  • Which short-term and long-term goals are most important to you
  • How much money you’re prepared to spend to achieve them
  • What methods you will use to reach your goals (content marketing, email marketing, retargeting, etc.)
  • Which platforms you want to use (Facebook, Twitter, Pinterest, Google, Bing, etc.)
  • What kind of content you will create
  • How you will track your results and measure your goals

#6: Automate as Much as Possible

Marketing automation can save you a ton of time and money as you work to achieve your goals. If you try to do everything yourself, you may wind up missing deadlines or failing to keep up with your intentions.

I’m a big believer in email automation for marketing. There are tons of good marketing email providers, including companies like AWeber and Constant Contact. You can use them to create email sequences to send out to your subscribers – or hire someone to create them for you.

I also suggest using automation to monitor your social media mentions and post on Facebook, Twitter, and other social media sites. You’ll need to set up the posts and schedule them, but the beauty of this approach is that it means you don’t need to worry about remembering when to post something. The automation will do it for you.

You may also want to consider setting up automatic replies on your Facebook page. Lots of companies use bots to handle customer questions and increase engagement – and you should think about it, too.

#7: Test Everything (and I Do Mean Everything)

The final step is not to assume that your new marketing plan is perfect. Even seasoned marketers make mistakes. They guess wrong and need to correct course.

Tracking your results will help you figure out what’s working and what isn’t. You should know:

  • How many people open the emails you send
  • What your click-through and conversion rates are
  • Which social media posts get the most engagement

Once you know which efforts aren’t delivering, you can test new versions of them. For emails, it might mean testing new headlines, content, and calls to action. Or, if you notice that video content gets three times as much engagement on Facebook as everything else you do, you may need to revisit your marketing budget and allot more resources to video.

And there they are…

Marketing isn’t an exact science but doing these 7 things can help you realign your marketing strategy with your most important business goals – and at the same time, increase your profits and help you attract new customers.

Recent Posts

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Getting more positive reviews

6 Smart Ways to Generate More Positive Reviews

6 Smart Ways to Generate More Positive ReviewsWho doesn’t love a positive review from a satisfied customer?Who doesn’t love a positive review from a...
marketing metrics

The 5 Simple Marketing Metrics You Should Know

Your audience, whether they’re subscribed to your email list or following you on social media, is the pool from which you’ll attract most of your new customers. It’s also representative of the people who’re most likely to buy from you even if they’re not in your audience now.

seo-now-and-then

What’s Up With SEO Now

These changes are good because they represent an opportunity to move away from optimizing for broken phrases and awkward keywords and into a future where human speech and intent are recognized by search engines without keywords.

Hero Keep Your Site Updated

7 Ways You Can Make Sure Your Website Isn’t Falling Behind the Times

7 Ways You Can Make Sure Your Website Isn’t Falling Behind the TimesIs your website hip and modern – or is it out-of-date and sad? If it’s been a...
Voice Search Devices Optimization

How To Optimize Your Website for Voice Search

How to Optimize Your Website for Smart Speakers and Voice-Activated DevicesDo you use voice search on your phone or on an in-home device like Google...
sales growth graphs

Here’s Why Your Business Isn’t Growing and how to turn things around!

The marketing techniques that worked last year, or last month, are no longer as effective as they used to be. You try everything you can think of, but it doesn’t work.

writing emails like a pro

Writing Emails Like A Pro

If you’re a good marketer, you already know that email marketing remains one of the best ways to market your business. But, most businesses don’t do well when it comes to writing emails and render them effective.

Capture More Email Leads

Capture More Email Leads with These 5 Sure Fire Strategies

Email marketing might not be new, and it might not be the latest and greatest thing. But that doesn’t mean that you can afford to ignore it.

Facebook to Connect

How to Use Facebook to Connect with Your Local Followers

Facebook offers a variety of tools – some old, some new – that enable small business owners to connect with their customers. I It’s time for all small business owners to make full use of it to increase their visibility on social media and attract new customers. Here’s what you need to know.

Four Steps to Turn Fans into Brand Ambassadors

That might sound too good to be true, but it’s not. The trick is knowing what makes someone a brand ambassador – and then leading them down the road instead of hoping they’ll get there on their own.