Email Marketing vs. SMS The Battle for Supremacy
As local businesses don the gloves of digital strategy, they're greeted with a choice that could define their success in connecting with customers. It's not merely a battle of reach and response rates; it's an intricate dance of strategic communication where every...
What’s Up With SEO Now
We no longer live in a world where we can easily grab hold of what matters in SEO because it changes constantly. We grasp one new reality – like the importance of local search – and another one pops up right behind it. It can feel impossible to keep up – and yet keep...
The Unofficial Email Marketing Roadmap for Your Local Business
That’s crazy ROI by any standard. Welcome emails generate 320% more revenue than other emails – something that underscores the importance of attracting new subscribers. Convinced? Good! Here are some pointers to help you navigate the potential pitfalls of email...
3 Mobile Marketing Musts for Local Businesses
No local business can. With voice search dominating and local searches accounting for fully one-third of all inquiries, any business that’s not prioritizing mobile marketing is likely to end up out in the cold. So, where should you start? What mobile marketing...
Local SEO vs National SEO Explained
Guess what? If your business is local and you haven’t focused on local SEO, then the chances are good that you’re falling behind your competitors without realizing it. All SEO is not created equal. National SEO – which focuses non-location based keywords – is useful...
7 Ways You Can Market Your Business Better
The tricky thing, of course, is figuring out what those things are. It’s not like they’re going to walk up and announce themselves to you, right? (But wouldn’t it be great if they did?) Since you can’t count on marketing suggestions knocking on your door, let me help....
Create Killer Content without Writing a Word Yourself
What if you could create better content with less work? If you’re screaming, “Sign me up!” then you’re not alone. Content creation is a lot of work. It takes time, expertise, and attention to detail. And let’s face it: sometimes we have ideas for content but lack the...
Voice Search Has Changed How Customers Find Your Business
You’ve heard about it before, but it’s long past time to think of it is something to worry about in the future. The future is now. As of 2019, 20% of all Google searches are voice-activated – a number that’s expected to leap to 50% as early as 2020. The statistics...
Capture More Email Leads with These 5 Sure Fire Strategies
Really. Email marketing might not be new, and it might not be the latest and greatest thing. But that doesn’t mean that you can afford to ignore it. And if it’s been a while since you revamped your email marketing strategies, it’s time to wake up and smell the lead...Recent Articles
What’s Up With SEO NowThese changes are good because they represent an opportunity to…
5 Tips to Get the Most from Your Local Business BlogIf you’re not, the big question is what should you…
- Email Marketing vs. SMS The Battle for Supremacy
As local businesses don the gloves of digital strategy, they're…
What the Future Holds for Social Media MarketingIt’s still worthwhile for small businesses to advertise on Facebook,…
The 5 Simple Marketing Metrics You Should KnowYour audience, whether they’re subscribed to your email list or…
Why Facebook Messenger Ads are Awesome for Small BusinessIt’s no wonder you’re having a difficult time connecting with…
