The Unofficial Email Marketing Roadmap for Your Local Business

That’s crazy ROI by any standard. Welcome emails generate 320% more revenue than other emails – something that underscores the importance of attracting new subscribers. Convinced? Good! Here are some pointers to help you navigate the potential pitfalls of email marketing and get the results you deserve. Build Your List It’s important to begin at...

7 Ways You Can Make Sure Your Website Isn’t Falling Behind the Times

Fortunately, an update doesn’t mean a full redesign. Here are 7 simple things you can do to make sure your website is offering the user experience and value your customers deserve. #1: Optimize for Voice Search One of the biggest problems I see with websites is that...

7 Ways You Can Market Your Business Better

The first step is to review your marketing plan and business plan and figure out what you still haven’t accomplished. You might have specific goals that remain out of reach, like attracting a certain number of new customers this year or passing a profit milestone.

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What's Up With SEO Now

What's Up With SEO Now

These changes are good because they represent an opportunity to move away from optimizing for broken phrases and awkward keywords and into a future where human speech and intent are recognized by search engines without keywords.