The Unofficial Email Marketing Roadmap for Your Local Business

That’s crazy ROI by any standard. Welcome emails generate 320% more revenue than other emails – something that underscores the importance of attracting new subscribers. Convinced? Good! Here are some pointers to help you navigate the potential pitfalls of email marketing and get the results you deserve. Build Your List It’s important to begin at...

Creating a Loyalty Program That Keeps Your Customers Coming Back!

A well-thought-out loyalty program provides benefits to customers that can range from reduced prices for products to giveaways to exclusive access to special events and offers. For businesses, they help with customer retention by incentivizing loyalty. The trick The...

How to Use Facebook to Connect with Your Local Followers

Facebook offers a variety of tools – some old, some new – that enable small business owners to connect with their customers. I It’s time for all small business owners to make full use of it to increase their visibility on social media and attract new customers. Here’s what you need to know.

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What's Up With SEO Now

What's Up With SEO Now

These changes are good because they represent an opportunity to move away from optimizing for broken phrases and awkward keywords and into a future where human speech and intent are recognized by search engines without keywords.